WHY CHOOSE US

Alphabet Soup

CLIENT-CENTRIC APPROACH

We’re a bespoke agency dedicated to aligning our work with your objectives.
Our focus is on delivering quality results and a timely ROI for your campaigns.

Alphabet Soup

PARTNERSHIP AND COLLABORATION

Alphabet Soup acts as a true partner and an extension of your marketing teams.
We foster a collaborative approach, working closely with your creative, digital, and PR agencies to ensure a unified strategy.

Alphabet Soup

OBJECTIVE AND AGNOSTIC STRATEGIES

We recommend media strategies that are objective and agnostic.
We’re committed to extending your brand’s reach and offer cost-effective creative solutions within the media framework.

Alphabet Soup

MULTI-CHANNEL EXPERTISE

We’re well-versed in multiple channels, bridging the gap between traditional and digital media.
We stay up-to-date with digital integration and programmatic implementation across various media platforms.

Alphabet Soup

INDUSTRY KNOWLEDGE

Alphabet Soup is continually informed by media industry research updates and changes, ensuring our strategies remain cutting-edge.

Alphabet Soup

DAVID OGILVY'S WISDOM

“Search all the parks in all your cities, you’ll find no statues of committees.”

This timeless quote reminds us that great advertising is often the result of a focused team rather than a crowd.

OUR

process

2. Writing strategy

In our writing strategy, we craft impactful ways to resonate with your target audience. Through a combination of creativity and data-driven insights, we develop messaging that communicates your brand’s unique value proposition effectively. We prioritize clarity, consistency, and authenticity to ensure that your brand’s voice shines through across all channels and touchpoints.

1. CLIENT WORKSHOP

In our Client Workshop process, we engage in collaborative sessions to gain an understanding of brand, objectives, and target audience. Through interactive discussions and activities, we explore your unique challenges, opportunities, and goals. This workshop serves as a foundation for developing customized media strategies tailored to your specific needs.

4. MEasurement

In our measurement process, we utilize a variety of metrics and analytics tools to assess the performance and impact of your media campaigns.

3. Media planning & buying

In our media planning and buying process, we meticulously analyze your target audience, market trends, and campaign objectives to develop a strategic plan for optimal reach and impact. Leveraging our extensive industry experience and network of media partners, we negotiate favorable placements and rates to maximize your advertising budget’s effectiveness.