Showreel · the work, on air

We don't just plan media.
We move brands.

Real campaigns, real screens, real streets — insight-led strategy across TV, radio, outdoor and sponsorship.

Now showing
Mahindra
Sponsorship · Campaign wall
What we do

Every screen. Every street. Every signal.

All services
ON AIR02

Radio & Audio

Broadcast01

Television

Prime-time spots and sponsorships that put your brand in the national conversation.

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Non-traditional05

Activations & Experiential

On-the-ground brand moments that turn passive audiences into participants.

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Insight-led07

Strategy & Insights

Press04

Print & Editorial

Out of Home03

Outdoor

Billboards, transit and street furniture — the one channel an ad-blocker can't touch.

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Partnerships06

Sponsorships

Proudly South African

We know
television.outdoor.radio.cinema.press.

We're proudly South African, with no global agenda — no competing agendas, no divided attention. Just deep local expertise and your brand's success getting our undivided focus.

#1 MOST Specialist Media Agency 2023SCOPEN Top IndependentSpecialist Agency of the Decade 2010–201825+ years≈ R100M annual billingsProudly South African#1 MOST Specialist Media Agency 2023SCOPEN Top IndependentSpecialist Agency of the Decade 2010–201825+ years≈ R100M annual billingsProudly South African
Out of home

The one channel an ad-blocker can't touch.

DIGITAL OOH

Impossible to scroll past.

Out of home · since 1999
alphabetsoup.co.zaStart a project →
DIGITAL OOH

No competing
agendas.

Proudly South African · independent
alphabetsoup.co.zaStart a project →
DIGITAL OOH

Seen by millions.

25+ years on the busiest roads
alphabetsoup.co.zaStart a project →
Billboards, transit and street furniture, sited where your audience actually moves.
Radio · Audio

The medium that talks back.

Live reads, station sponsorships and audio that ride with listeners all day long — the most intimate, trusted reach in the country.

NOW PLAYING99.9 FM · ALPHABET SOUP
Drive-time live read
Alphabet Soup · client campaign
1:120:30 spot
Television · Broadcast

Every screen, tuned to you.

National networks, regional channels and prime-time sponsorships — placed as one connected campaign.

AS·1Mahindra · Chappies
Atlas Finance
SAICA
Your brand here
Get on air →
Mahindra · Wanderer
Trusted across the spectrum

Brands that have backed us back.

Finance, Banking & Public
AON
BDO
Bidvest Bank
Sasfin
Momentum Funeral
Glenrand MIB
SAICA
Metropolitan Life
Nedbank
IT & Telecommunications
Dimension Data
Vox Telecom
Intercom
Britehouse
Business Connexion
Retail
Lee Cooper Jeans
Interflora
Contiki Tours
Revlon
Scoin
SA Gold Coin Exchange
World Leisure Travel
V Energy Drinks
Finance, Banking & Public
AON
BDO
Bidvest Bank
Sasfin
Momentum Funeral
Glenrand MIB
SAICA
Metropolitan Life
Nedbank
IT & Telecommunications
Dimension Data
Vox Telecom
Intercom
Britehouse
Business Connexion
Retail
Lee Cooper Jeans
Interflora
Contiki Tours
Revlon
Scoin
SA Gold Coin Exchange
World Leisure Travel
V Energy Drinks
Consumer
African Palace Casino
Cardies
FastJet
Flight Centre
Jim Beam
Something Fishy
Tile Zone
Peach Mobile
Automotive
Mahindra
Rover
Safety Tyre
Weelee
Tiger Wheel & Tyre
Federal Mogul
Armstrong Munroe
Quick Fit
B2B
OKI Printers
Bluespec Group
ASB Accounting Services
Saint-Gobain
Consumer
African Palace Casino
Cardies
FastJet
Flight Centre
Jim Beam
Something Fishy
Tile Zone
Peach Mobile
Automotive
Mahindra
Rover
Safety Tyre
Weelee
Tiger Wheel & Tyre
Federal Mogul
Armstrong Munroe
Quick Fit
B2B
OKI Printers
Bluespec Group
ASB Accounting Services
Saint-Gobain
Pharmaceutical
Litha Pharmaceuticals
Reitzer Pharmaceuticals
Natura
Comed
Medihelp
Resolution Health
Education
GIBS
Monash University
UNISA SBL
AATSA
Rosebank College
Pharmaceutical
Litha Pharmaceuticals
Reitzer Pharmaceuticals
Natura
Comed
Medihelp
Resolution Health
Education
GIBS
Monash University
UNISA SBL
AATSA
Rosebank College
The proof

Proof, not promises.

25+
Years moving brands
70+
Years collective expertise
≈R100M
Annual billings
#1
MOST Specialist Agency '23
ON AIR · IN THEIR WORDS

Alphabet Soup, through innovative and cost-effective media opportunities, has ensured that GIBS achieves maximum share of voice in a highly competitive category, on a budget that has to work extremely hard compared to competitors.

GIBSHoward Fox · Commercial Director
2025 — Assegai Silver, Automotive2025 — two Bronze Assegais2023 — #1 MOST Specialist Media Agency2nd Overall Best Media Agency in SASCOPEN Top Independent2018 — Specialist Agency of the Decade2025 — Assegai Silver, Automotive2025 — two Bronze Assegais2023 — #1 MOST Specialist Media Agency2nd Overall Best Media Agency in SASCOPEN Top Independent2018 — Specialist Agency of the Decade
Let's talk

Ready to move your brand?

Tell us about your challenge. We'll bring the clarity, the strategy and the senior attention.

Start a project